Here at William Smith, our Training Academy is dedicated to both training and inspiring those involved in the sign, graphics, and interiors industry, with whom we’ve been servicing for over 100 years. Our courses cover a range of training with products from across our portfolio and are intended to help develop you as a professional, no matter what your skill level or area of interest.
Find the Perfect Training Course for You
The training courses we offer cover a range of products across our portfolio. These courses are intended to help develop you as a professional, no matter what your skill level is.
Architectural Wrap Training Courses
Take your first steps in the Architextural market by joining us on one of our two-day training courses at the Training Academy. Whatever the training you’re looking for, we can cater for your every need. Whether you’re looking to take your first steps in the domestic or commercial sectors, or even looking to take that next step and getting endorsed, we have the training course for you.
Vehicle Wrap Training Courses
Looking for training on vehicle wraps? The Training Academy is the place for you. Our best-in-class training course offering has based covered, whether you’re looking for training perfect for beginners, or wanting to take your vehicle wrapping to the next level, we have the course for you. We even have paint protection film training as part of our training mix.
Virtual Training Courses
Hosted online, we have a range of virtual training courses that are dedicated to both architectural films and vehicle wrap materials. Come and learn from the comfort of your own home.
Window Film Training Courses
Considering adding window films to your business offering? Our window film training is the perfect course to come and be educated about the benefits and opportunities when using solar and security window films, as well as decorative window films.
Online Training Academy
Perfect for recently trained delegates or existing customers of William Smith, the online academy is perfect for those looking to brush up on your application or, sell your customers the dream of the service you’re offering.
Trained by the Best
Expert-led training ensures you get the best training possible at the Training Academy.
At the William Smith Training Academy we pride ourselves on providing a best in class training service. Our trainers have many years of experience and are perfectly placed to guide you on your way, whether that's in the architectural or vehicle wrap world.
Equipped with the latest technology and product knowledge, you can be rest assured you are in the best hands at the William Smith Training Academy.



Academy Trainers
John Raine
Introducing John Raine, Training & Applications here at the Training Academy. No stranger to William Smiths, John has been with us nearly a decade now and has a fountain of knowledge from both technical and application standpoint that he can pass onto delegates coming through the Training Academy.
Being an expert in both the architectural and vehicle wrap fields, there is a great chance you’ll be trained by John when you visit the Training Academy.
Meet John

Mike Szwacki
Introducing Mike Szwacki, our dedicated vehicle wrap expert here at the Training Academy. Having Mike on board with us at William Smiths is a massive coup for the company, as Mike today is one of the best wrappers in the world and is very much top of his game.
With a number of world acclaimed wrapping awards to his name and decades of experience under his belt, Mike is the perfect individual to teach you the ropes of vehicle wrapping.
Meet Mike

Tom Greaves
As demand grows at the William Smith Training Academy, we’re pleased to introduce Tom Greaves, currently training to become an in-house application specialist. Joining in January 2021 as Fabrication Team Leader, Tom’s interest in vinyl fitting and installation has steadily grown.
Now part of the Training Academy, he assists with courses, hones his application skills, and learns from experienced trainers. While developing across multiple application types, Tom is particularly drawn to the Architectural sector, calling it “an exciting and growing market.” We’re proud to support his development and look forward to his future as a trainer.
Meet Tom

Phil Moran
Introducing Phil Moran, who leads our Interior Film in Commercial Training Course, here at the Training Academy. Phil is no stranger to William Smith, being a graduate of the Training Academy himself almost a decade a go!
Phil has completed 100's of refurbishments in his time, so there really is no better man for the job when it comes to teaching you how to wrap within a construction setting. Not only that, but Phil is also accredited with both 3M DI-NOC and LX Hausys BENIF, giving you that extra peace of mind that you are in the best hands possible when it comes to training.
Meet Phil

Rick Souza
We’re thrilled to welcome Rick Souza, Owner of Wrapped Up Cars Limited, to the William Smith Training Academy. Based in Bristol, Rick will deliver vehicle wrap courses, making our training more accessible in the South.
Rick began his career at 16 in Brazil as a car mechanic, where he also mastered window tinting - a skill he’s honed ever since. After moving to the UK, he launched his own tinting business and expanded into wraps, from dechromes to full transformations.
Now with the Training Academy, Rick is ready to inspire wrappers, championing patience, practice and a mindset of continuous learning.
Meet Rick

Speak to One of Our Team
Contact us if you have any questions and want to find out more about our training academy.





