Mike Szwacki has been a key member of the William Smith Training Academy, bringing his exceptional talent and experience as one of the world’s leading vehicle wrappers to our team. Having Mike on board is a true advantage, giving our Training Academy a unique edge in the UK by offering unparalleled expertise and insight into the world of vehicle wrapping.
Mike has played a central role in shaping the Vehicle Wrap Training Courses, helping attendees master the skills needed to deliver top-quality wraps while maintaining the highest standards in the industry.
We recently caught up with Mike to discuss his journey, his role, and his vision for the future of the Training Academy.
What’s your background in the industry?
My background in the industry goes way back to my childhood, as it is something I have always been around. My parents used to have a printing company and I always remember being a kid and playing with empty ink cartridges and looking at the big digital printers.
Actual work wise, I started right at the bottom with my first role being a signmaker, which I did for a long time before progressing onto bigger and bigger stickers, and then finally, I got into wrapping.
How did you enter it?
After working for the family business for a period of time, I went into an array of industries but then decided to come back to my roots. I applied for a job at a local signmaking business to gain some more experience and my career snowballed from there. Fast forward a few years, and a few company swaps later, here I am today, running my own wrapping business.
What’s your role at the Training Academy?
My main role at William Smith is focused on the Vehicle Wrapping side of the Training Academy. We offer a standard Vehicle Wrap Training Course, an Advanced Vehicle Wrap Training Course, and PPF (Paint Protection Film) Training Course, all of which I run.
Passing on my experience and knowledge is very rewarding knowing I have helped individuals better themselves in terms of their profession, whether they are already working in the industry, or brand new and trying wrapping for the first time.
