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Meet Your Customer Experience Team

Working behind-the-scenes

The William Smith Experience Promise is brought to life by people who genuinely care.

Great service doesn’t happen by accident.

It’s built into our systems, our culture and our daily routines. Customer support isn’t just a function within our business - it’s the thread that connects every department.

Meet the team who turn that commitment into action.

Why a Customer Experience Team?

Your Customer Experience Team

Rob Smith

Rob Smith

Managing Director

“Great service isn’t a goal here. It’s our culture.”

Nicky Smith

Nicky Smith

Operations Manager

“Behind every smooth order is a team who really cares."

Andrew Bellew

Andrew Bellew

Purchasing and Stock Manager

“Availability is peace of mind — and that’s what we deliver.”

Thomas Hutchinson

Thomas Hutchinson

Technical Solutions Manager

“I solve problems before customers even see them."

Clare Robinson

Clare Robinson

Brand Loyalty Manager

“We’re here to make every customer feel supported and valued.”

Mikaela Bellew

Mikaela Bellew

Outbound Sales Manager 

“Great customer experiences start with listening, not selling.”

Ian Spence

Ian Spence

Inbound Internal Sales

“Every call is a chance to make someone’s day easier."

David Duxbury

David Duxbury

Internal Account Manager

“Being there when customers need us is what turns service into partnership.”

Real People. Real Relationships.

Hear how our people put customers first.

Customer experience is about more than great service – it's about building genuine relationships. Find out how our family values, personal approach and commitment to going the extra mile help us create lasting partnerships with every customer.

Experience That Makes a Difference

Discover why our expertise goes beyond supplying products.

With decades of combined experience across our team, we offer more than products – we provide trusted advice, practical knowledge and long-term support that helps our customers succeed.

The Strength Behind Our Service

Learn what happens behind-the-scenes.

Exceptional customer experience starts with the strength of our team. From our dedicated training specialists and procurement team to our technical experts and customer support professionals, every department works together to provide fast responses, expert advice and the resources our customers need, when they need them.

Attention to Detail Matters

It's the little things that make the biggest difference.

Whether it's bespoke systems, expert advice or honest communication, our focus on every detail ensures our customers receive the support, guidance and service they can rely on.