John Raine has been a cornerstone of the William Smith Training Academy since the Summer of 2022. Bringing a wealth of experience and enthusiasm to the team, John is passionate about helping customers develop the skills they need to excel in the sign and graphics industry.
Since joining the Training Academy, John has played a key role in delivering courses that maintain the highest industry standards, including our popular Kitchen Wrap Training Course, which has grown significantly under his guidance. His approachable nature and in-depth knowledge make him a valued mentor to everyone who attends our sessions.
To help you get to know John better, we recently caught up with him to learn more about his background, role, and thoughts on the Training Academy.
What’s your background in the industry?
Although I'm fairly new to my training role in the company, I have been at William Smith for 8 years now. I've had a fairly diverse experience at the company, having worked 5 years in the warehouse and 3 years in sales as an Internal Account Manager, both experiences which have given me a great grounding in the company.
How did you enter it?
Prior to coming to work at William Smith, I used to be an agricultural contractor, at which point I was looking for a new challenge. I had a lot of friends already working for the company. They always spoke highly about how William Smith looks after their staff and I knew it was a close-knit working environment. It was an easy decision to apply for a role at the company.
What’s your role within the Training Academy?
Here at the Training Academy my role is Training Manager. My main focus so far has been on the Kitchen Wrap Training Course, which like me, is a fairly new addition to the training course offering.


