Studio Refurbishment at Zulufish, West London

Written by George Howell Zulufish is a multi-award-winning design consultancy based in West London, specialising in interiors, architecture and construction...

Categories: Case Studies, 3M, Architectural Film
Published on 19/02/2026

Written by George Howell


Zulufish is a multi-award-winning design consultancy based in West London, specialising in interiors, architecture and construction. Founded in 2006 and now in its 20th year, the business marked the milestone by turning its attention inward — refurbishing its own studio space with the same considered approach it applies to every client project.

The installation was carried out by Richard at Complete Wraps, a specialist installer introduced through the Architextural Installer Network. George Howell at Architextural supported the project from a materials and partnership perspective.


Project Overview

The refurbishment focused on key internal surfaces throughout the studio, including doors, tabletops and general joinery. With a full team operating in the space on a daily basis, any approach needed to work around the business rather than shut it down.


The Challenge

A conventional refurbishment was not a workable option. Replacing surfaces in a live studio environment would have meant clearing the office for two to three weeks and generating a significant volume of material waste in the process.

Caroline Mills, co-founder and owner of Zulufish, explains: "The biggest challenge for us was updating our office, but not stripping everything out. We didn't want the upheaval of having to remove everyone out of the office for two to three weeks."

Sustainability also shaped the brief from the outset. Retaining the original doors and existing joinery, rather than replacing them, was both a practical and environmental priority. As Caroline puts it: "Using the original doors felt like a very sustainable solution, and it meant that there was zero waste."

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Finishes Used

For a studio with a high-end positioning, the finish needed to meet exacting standards. The completed space had to feel premium, considered and appropriate for a working design environment.

Through the Architextural Installer Network, 3M DI-NOC Architectural Finishes were specified for the project, supplied by William Smith Group 1832. From the AR Series Abrasion Resistant range, the client chose:

-       FA-1527AR (tile) used for cupboard doors, including tall cupboards

-       FW-1122AR (wood) used for desks and table tops

-       PS-1187AR (white) is a cost-effective solution to wrap the back of the cupboard doors

The film was selected for the following reasons:

  • Abrasion resistance, making it well-suited to a high-traffic working environment
  • A natural, organic aesthetic that sits comfortably within an interior design context
  • Compatibility with existing surfaces, preserving the original joinery and eliminating waste
  • A premium finish that does not look or feel like a standard vinyl product

Caroline was direct about the perception problem that surrounds this category of product: "People think that most vinyls are very shiny and cheap looking, but actually they're not. They're beautiful, they're organic, and they have a lovely premium feel."

She adds: "Looking through the collection, they have a lovely organic, natural feel and for me it doesn't read as vinyl. It reaches a very high-quality surface, which was really important to us because we are a high-end interior design studio."

Her advice to fellow designers is straightforward: "I would encourage designers to see these vinyls in person. Once you understand what this product does, it becomes an incredibly compelling solution."


The Installation

Richard from Complete Wraps carried out the installation across the studio. Working with 3M DI-NOC allowed the project to be completed efficiently and with minimal disruption to the day-to-day running of the business.

Richard explains: "The clients decided to go with 3M DI-NOC because of its abrasion resistance. It's going to really update the office rather than replacing and having these tables completely brand new. Just having them wrapped is a lot smoother and quicker process."

George Howell at Architextural, who partnered on the project, commented ahead of completion: "We are partnering with Zulufish and Rich from Complete Wraps to bring this office refurbishment to life. It's going to look cracking."

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The Result

The refurbished studio now reflects the calm, considered aesthetic that Zulufish brings to its clients. Surfaces that had aged over time were refreshed in place with no prolonged disruption and a finish that holds its own in a high-end design environment.

Caroline sums up the outcome: "We wanted the space to feel calm and considered and practical and great for an everyday working environment. 3M DI-NOC allowed us to transform these surfaces very cleanly and very efficiently in very minimal time."


What Is the Architextural Installer Network?

The Architextural Installer Network connects designers, specifiers and contractors with experienced installers who specialise in architectural films.

All installers within the network have proven experience applying architectural films and work to the preparation and finishing standards required for interior refurbishment projects. Because the performance of architectural film relies heavily on installer skill, the network helps ensure the right installer is matched to the right project.

For this refurbishment, Complete Wraps was recommended based on their experience with 3M DI-NOC in office and commercial settings, their attention to surface preparation, and their ability to work within the constraints of a live business environment.


Want to Join the Architextural Installer Network?

A career in architectural film installation brings together design, precision, and practical skill in a way few trades can. As demand for interior surface transformation continues to rise across commercial, retail, and residential spaces, there’s never been a stronger opportunity to step into the industry. With the backing of William Smith and the Architextural brand, you’re positioned to build with confidence from day one.

We provide more than materials — we provide a pathway. Through expert-led, hands-on training, a comprehensive online academy, and access to a growing installer network, you gain the skills, knowledge, and industry connections needed to deliver high-quality results. Whether you’re entering the trade or looking to diversify your services, you’ll have structured support designed to help your business grow sustainably.

If you’re ready to move forward, explore our training programmes and join the Architextural Installer Network today. With the right guidance, resources, and community behind you, you can create a rewarding career and make a lasting impact in the architectural finishes market.