George Howell is the Architextural Project Manager at William Smith Group 1832, where he supports customers across every stage of their architectural film projects. Closing in on a decade in the industry, George works closely with designers, specifiers, installers, and contractors to help bring interior surface transformation projects to life using decorative films.
In his role, George acts as a central point of expertise for the Architextural range, helping customers navigate everything from product specification and pattern selection to practical installation considerations. His work involves introducing architectural films to designers and end users, providing technical and logistical guidance, and ensuring projects run smoothly from concept through to completion.
George began his career at William Smith as an Account Manager, where he developed a strong understanding of the sign, graphics, and interior finishes sectors. From early on, he developed a particular interest in architectural films and the technical detail behind them. Over time he built a deep knowledge of materials, finishes, and installation considerations — becoming a trusted resource for customers working on complex or bespoke interior projects.
Today, George specialises in architectural finishes and surface transformation, supporting customers with everything from product specification and pattern matching to problem-solving on unusual or technically challenging installations. Customers often come to him for advice on selecting the right finish, solving installation challenges, or exploring creative applications for architectural films in commercial and interior spaces.
Known for his personable approach and deep product knowledge, George plays an essential role in helping installers, specifiers, and designers turn creative ideas into achievable, real-world installations.
George’s Picks
The Beginner’s Guide to Architectural Wrapping
Looking for a change in career direction? Architectural wrapping could be exactly what you’re searching for. It’s a fast-growing field where skilled...
Studio Refurbishment at Zulufish, West London
Zulufish is a multi-award-winning design consultancy based in West London, specialising in interiors, architecture and construction. Founded in 2006...
Str(eat) Kitchen Transformation with VION Dichroic and Cover Styl Architectural Films
In the bustling halls of NEC Birmingham, Inspired Print Solutions undertook a remarkable project at EvViva restaurant in Hall 3. The mission: to transition...
