William Smith Welcomes Riaz Ahmad as Window Film Specialist

We’re pleased to welcome Riaz Ahmad to William Smith as our new Window Film Specialist, strengthening the support we can offer window film installers across ...

Categories: Window Film
Published by Ryan Taylor on 02/10/2026

We’re pleased to welcome Riaz Ahmad to William Smith as our new Window Film Specialist, strengthening the support we can offer window film installers across the UK.

Joining our sales team, Riaz will be dedicated to growing our window film business and supporting customers with everything from product selection and specification through to film compatibility and technical advice.


Bringing More Than Five Years of Window Film Experience

Riaz joins us with more than five years’ experience in the window film industry, having previously worked across inside sales, field sales and technical support for customers throughout the EMEA region.

His experience covers both residential and commercial applications, with particular expertise in specifying the right film for different glazing types and applications.

One of the standout projects from his career to date saw Riaz win a project to apply window film to every carriage across two London Underground lines for Transport for London.

“What attracted me to William Smith is the reputation of the brand. Customers know they’ll get the right product and proper support, and that’s the foundation you need to grow a window film business,” says Riaz.

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Supporting Window Film Installers Across the UK

We already supply a comprehensive range of window film solutions covering solar control, safety, privacy, insulation and decorative applications, backed by technical support and dedicated window film training through our Training Academy in Barnard Castle.

With Riaz joining the team, we want to build on that support and develop an established network of window film installers across the UK.

There is also a significant opportunity for sign and graphics businesses looking to expand into window film. Many already have transferable application skills and existing commercial customers, but moving into the market can bring new questions around glass compatibility, specification and selecting the correct film for each application.

That’s where Riaz comes in.

“Window film is a hard-working product, whether it’s keeping a sunny office cool, cutting glare on screens or holding broken glass in place, so the specification has to be right.

“Whether you’re an established window film installer or a sign and graphics company taking on your first film job, I’m here to help you match the right film to the application, and to be the person you call when a job gets technical.

“I enjoy helping customers find the right solution, and I’m looking forward to working with installers across the UK to build something that lasts,” Riaz concludes.


Talk to Riaz About Your Next Window Film Project

Whether you’re already installing window film or looking to introduce it to your business, Riaz and the William Smith team are here to help.

For window film enquiries, contact Riaz at riaz@williamsmith.co.uk or explore our window film range online.