William Smith has been appointed exclusive UK distributor for Cheetah PCC, bringing the US protective colour change film brand to UK installers for the first time.
One of the biggest additions to the William Smith portfolio in 2026, Cheetah PCC gives wrappers a new way to deliver standout colour and paint protection in a single film.
Colour change meets paint protection
Cheetah PCC stands for Protective Colour Change. It combines a premium, paint-like finish with protection against scratches, stone chips, road debris and weather.
For customers, it offers the visual impact of a colour change while helping to protect the vehicle’s original paintwork. For installers, it creates an alternative to traditional vinyl wraps and wet-applied colour PPF.
“This is arguably the biggest thing we have added to the portfolio in 2026,” says Lindsay Hutchinson, Head of Marketing at William Smith Group 1832.
“Cheetah PCC has created real excitement in the US, and we are incredibly excited to bring it to the UK exclusively through William Smith. It gives installers something genuinely different to offer: incredible colours and a premium finish, with the added benefit of paint protection and a dry-apply system built with the installer in mind.”
