William Smith Introduces Avery Dennison ADfend Pro Paint Protection Film

We’re pleased to introduce Avery Dennison’s new ADfend™ Pro Series to our paint protection film range, giving PPF installers a new generation of film designe...

Categories: Paint Protection Film

Published by Ryan Taylor on 07/10/2026

Home Stay informed with recent industry news William Smith Introduces Avery Dennison ADfend Pro Paint Protection Film

We’re pleased to introduce Avery Dennison’s new ADfend™ Pro Series to our paint protection film range, giving PPF installers a new generation of film designed around installation efficiency, long term performance and a premium finish.

Launching this October, the range initially includes two finishes: ADfend Pro Gloss and ADfend Pro Matte. Both are backed by a warranty of up to 10 years, with further finishes and thicknesses set to join the range in the future.

Designed with installers in mind

Installation time can have a big impact on the profitability of a PPF job, particularly for installers working through a busy schedule.

Avery Dennison has developed ADfend Pro using a new thermoplastic polyurethane (TPU) formulation, offering high conformability and faster adhesion build. Once installers become familiar with the handling and application technique, this can help increase installation speed without compromising on the finished result.

As with any new film, there will be a period of familiarisation. Avery Dennison recommends installers take the time to understand the film’s handling characteristics during their first applications before taking full advantage of its potential speed benefits.

“Demand for paint protection continues to grow, and our customers are looking for films that help them complete jobs efficiently without compromising on finish. ADfend Pro delivers on both counts, and once installers are familiar with the film, the time savings can make a real difference across a busy schedule,” says Lindsay Hutchinson, Head of Marketing at William Smith Group 1832.

Long term protection with easier maintenance

ADfend Pro isn’t only about installation efficiency. Both Gloss and Matte feature a new hydrophobic top coat, delivering strong stain resistance and water repellency to make routine cleaning and maintenance easier for vehicle owners.

Heat activated recovery helps superficial everyday scratches disappear, while high optical clarity allows the original paintwork to retain its appearance beneath the film.

For customers looking to change the appearance of their vehicle while adding protection, ADfend Pro Matte can also be applied over existing paintwork to create a matte finish.

“The benefits are just as clear for the end customer. Easier cleaning, recovery from light scratches and a warranty of up to 10 years give installers a compelling proposition to put in front of vehicle owners,” adds Lindsay.

By protecting the original paintwork against everyday wear, ADfend Pro can also help maintain the condition of the vehicle and reduce the likelihood of refinishing work later in its life.

A new generation of Avery Dennison PPF

ADfend Pro represents the next generation of Avery Dennison’s paint protection offering, with the new series replacing several existing Avery Dennison PPF products as they are phased out.

And this is only the beginning. Further finishes and thicknesses are already in development, expanding the options available to installers as the ADfend range grows.

“ADfend Pro marks the beginning of a new chapter for Avery Dennison’s paint protection offering. With further finishes and thicknesses in development, we look forward to bringing each addition to our customers as it becomes available, helping them develop their protection business with a range they can depend on,” concludes Lindsay.

ADfend Pro Gloss and ADfend Pro Matte are available from William Smith.

For more information, to discuss the range with our team or to place an order, contact us.