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Three talented vehicle wrappers will represent William Smith at the Avery Dennison Wrap Challenge, taking place as part of The British Motor Show 2026. Our t...
Three talented vehicle wrappers will represent William Smith at the Avery Dennison Wrap Challenge, taking place as part of The British Motor Show 2026.
Our team brings together Rick Souza and Callum Gratze from Wrapped Up Cars Ltd with Megan Cadogan of Miss Wrapz. Across three different challenges, they will be putting their installation skills, creativity and teamwork to the test in front of a live audience.
The competition has been designed to showcase different areas of vehicle wrapping expertise. Each day, the team will have six hours to complete a new wrap, with three installers permitted to work on the vehicle simultaneously.
Day one will begin with the Colour Change Masterclass. Using Avery Dennison Supreme Wrapping Film, the team will be judged on the execution of a standard colour-change wrap. The focus will be on the details that separate a good installation from a great one, including clean corners, a high-quality finish and no visible original paintwork.
The Custom Showcase follows on day two, giving the team an opportunity to demonstrate its creative and technical abilities using a custom digitally printed design. Complex graphics must be carefully aligned across multiple vehicle panels to create a cohesive wrap with maximum visual impact.
The final day will bring a different kind of test: the Corporate Fleet Challenge. Each competing team will apply the official British Motor Show corporate design, with all four vehicles expected to match the supplied proof as closely as possible. Consistency and precision will be crucial, replicating the type of control required when delivering professional fleet graphics across several vehicles.
We’re delighted to be entering such a talented team and look forward to seeing Rick, Callum and Megan showcase what they can do. If you’re attending the British Motor Show, make sure you stop by the challenge, meet the team and show them your support.
