William Smith Open Day 2025: Your Seminar & Workshop Programme

Final preparations are underway for our most ambitious open day ever on Thursday 16th October 2025.If you haven't secured your place, grab one of the few rem...

Categories: Events and Exhibitions, William Smith Group 1832
Published by Ryan Taylor on 09/10/2025
Home Stay informed with recent industry news William Smith Open Day 2025: Your Seminar & Workshop Programme

Final preparations are underway for our most ambitious open day ever on Thursday 16th October 2025.
If you haven't secured your place, grab one of the few remaining tickets now.

This year's event features a focused seminar and workshop programme designed specifically for sign shops, installers, and other professionals within the sign and graphics industry. Each session delivers practical strategies to sharpen your marketing, expand your product offering and grow revenue, all led by experienced industry practitioners.

Essential Event Information

Date: Thursday 16 October 2025
Venue: William Smith, Grove Works, Queen St, Barnard Castle, DL12 8JQ
Time: 9:30 AM – 4 PM

Meet Your Expert Speakers

George Howell – Architextural Project Manager
George has been an integral part of the Architextural team for over nine years. Affectionately known as our resident “architectural film nerd”, there's little George doesn't know about these products. His wealth of knowledge makes him a trusted adviser for both colleagues and clients alike.

George works closely with key customers throughout every stage of their projects and is a driving force in the specification market. He collaborates with interior designers, architects and other specifiers to raise awareness of architectural films and showcase how they can transform spaces in creative, cost-effective and sustainable ways.

Jack Carr – Architextural Brand Manager
Jack has been behind the Architextural brand since its inception more than eight years ago. With an extensive marketing background, Jack has played a key role in shaping the growth of architectural films at William Smith.

His work centres on supporting customers using architectural films, helping them unlock new opportunities and expand their capabilities. Jack also leads efforts to raise brand awareness and drive specification within the design and end-user markets, championing the creative and sustainable potential of surface films.

Guest Speakers
We’re also delighted to welcome Shaun Brown from Studio Two and Alice Broadbent from The Engine Room, both bringing specialist expertise in digital marketing and brand development.

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Your Seminar Schedule

No booking required! Simply turn up and join any session (limited seating available).

10:00 – 10:30 - Scroll-Stopping Success: Master Social Media Marketing

Jack Carr, William Smith Group 1832

Turn likes into leads and followers into loyal customers. Jack and Zoe will guide you through the strategies that make brands shine online, from content that clicks to campaigns that convert. Get ready to grow your business, one post at a time.

10:45 – 11:15 - Beyond Design: The Power of Architectural Films

George Howell, William Smith Group 1832

Interior spaces are evolving, and architectural films are leading the transformation. Learn how these innovative materials are redefining aesthetics, functionality, and sustainability, inspiring a whole new way of diversifying your business.

11:30 – 12:00 - Smart Moves in Digital Marketing: Strategies That Stick

Shaun Brown, Studio Two & Jack Carr, William Smith Group 1832

Small businesses don’t need huge budgets to make a big impact online. In this session, Jack and Shaun will reveal how smart, focused digital marketing can put you in front of the right customers at the right time. Forget the fluff — you’ll discover how to cut through the noise, make every click count, and turn digital campaigns into real growth for your business.

12:15 – 12:45 - Beyond the Noise: How to Make Your Brand Memorable

Alice Broadbent, The Engine Room

In a crowded market, how do you make your brand truly stand out? Alice Broadbent shares practical insights on creating a brand that connects, resonates, and earns loyalty.

13:30 – 14:00 - Scroll-Stopping Success: Master Social Media Marketing (Repeat Session)

Jack Carr, William Smith Group 1832

14:15 – 14:45 - Smart Moves in Digital Marketing: Strategies That Stick (Repeat Session)

Shaun Brown, Studio Two & Jack Carr, William Smith Group 1832

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Workshop Timetable

Spaces are limited and bookings will open 45 minutes before each session begins in the Wrap Room. Attendance is on a first-come, first-served basis.

10:15 - PPF Mastery with 3M™: Faster Installs, Cleaner Results

With Ryan Travis

Save time, reduce contamination, and achieve a flawless finish with 3M™ Paint Protection Film.

  • Learn efficient, clean installation techniques
  • Avoid contamination and common pitfalls
  • Gain confidence to deliver high-quality results every time

11:45 - Master Thermoforming with Cover Styl – Learn from the Best

With Andrea Cedrini

Discover the techniques to master every stretch — learn how to pre-stretch and reform when thermoforming to flawless, long-lasting finishes.

  • Understand best practice around corners, recesses and shaped edges
  • Learn when to stretch cold and when to apply heat
  • Gain confidence to tackle complex shapes and deliver results that stand out

13:15 - Inside Out Mastery with Arlon: Flawless Deep Recess Installs

With Max Jaffie

Unlock the Inside Out Technique to ensure perfect, long-lasting deep recess and difficult contours.

  • Practical demos with Arlon FLITE Technology films
  • Tips to eliminate lifting and achieve bubble-free finishes
  • Workflow advice to reduce rework and improve speed

14:45 - Avery Dennison Precision Prep: From Clean to Flawless

With Ash Ellison

Perfect your prep to perfect your finish.

  • Best-practice cleaning routines for reliable adhesion
  • Surface prep pitfalls to avoid
  • Pro tips that save time while improving quality
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What You'll Gain

Fast, Actionable Learning – Each seminar is short and focused on skills you can apply straight away.
Cross-Discipline Value – Marketing, branding and product diversification content that helps you sell more of what you already do and open new revenue streams.
Networking Opportunities – Meet peers, ask direct questions of practitioners, and get one-to-one pointers between sessions.
Flexible Attendance – Drop in, listen, learn and take what fits your business. No commitment required.

Practical Details

Refreshments: Light refreshments and lunch will be available on-site
Parking: On-site parking available—please follow event signage
Accessibility: If you have specific access needs, let the William Smith team know on arrival and staff will assist

Ready to Join Us?

If you haven’t yet secured your place, book your free tickets to the William Smith Open Day here.

No advance booking is required for the seminars. Just turn up, choose the sessions most relevant to your business and leave with practical, actionable steps you can use immediately.

To join a workshop, visit the Wrap Room 45 minutes before the session begins to reserve your place. Spaces are limited and will be allocated on a first-come, first-served basis.

We look forward to seeing you on Thursday 16 October 2025 at William Smith, Barnard Castle, DL12 8JQ.