The William Smith Open Day Wrap Up

After several years away, the William Smith Open Day returned — and what a fantastic comeback it was. Welcoming customers, suppliers, and industry friends ba...

Categories: Events and Exhibitions, William Smith Group 1832

Published by Ryan Taylor on 29/10/2025

Home Stay informed with recent industry news The William Smith Open Day Wrap Up

After several years away, the William Smith Open Day returned — and what a fantastic comeback it was. Welcoming customers, suppliers, and industry friends back to our Barnard Castle headquarters, the event was a brilliant opportunity to reconnect, learn, and celebrate everything that makes our industry so special.

From the moment the doors opened, the exhibition hall was buzzing with activity. Visitors had the chance to meet representatives from 3M, Arlon, Avery Dennison, Contra Vision, Cover Styl, and ROLLSROLLER, as well as explore the latest from our own VION brand. Across the stands, guests could get hands-on with everything from architectural films and window tint to solar and security solutions, supported by expert guidance from each manufacturer.

“Every demo and seminar was busy all day,” said Ian Spence, Sales Manager at William Smith Group 1832. “It’s been a great opportunity to connect and learn with our customers, and showcase the quality and range of what we do together with our manufacturing partners.”

Over in the Wrap Room, things got hands-on with a series of manufacturer-led workshops, giving installers the chance to test the latest wrap films and learn techniques directly from the experts. These interactive sessions proved to be one of the day’s highlights, with visitors taking away valuable insights they could apply straight back to their own businesses.

Meanwhile, a packed programme of sales and marketing-focused seminars offered practical advice on promoting and growing a sign and graphics business. From social media strategy to customer communication, each session gave attendees actionable ideas to help drive growth.

“Events like this reinvigorate the hunger to explore different avenues,” said Shaun Nicholson, Director at Matt Vinyl Graphics. “The seminars give you knowledge you can take back to your team. Interior films, in particular, are such an unexplored market for us — this has really opened our eyes to how we can grow that side of the business.”

Alongside the learning, visitors enjoyed a relaxed and friendly atmosphere throughout the day — taking part in the Spin the Wheel competition, catching up with the William Smith team, and sharing ideas with industry peers.

To round off the day, customers and staff gathered for an evening casino night, complete with roulette and blackjack tables. The event provided the perfect setting for everyone to unwind, socialise, and reflect on a hugely successful day.

We’d like to extend a huge thank you to everyone who joined us and helped make the Open Day such a success.

Couldn’t make it this time? We’ve got you covered — subscribe to our YouTube channel to catch all the seminars and highlights from the day coming soon!