Discover New Opportunities at the Architextural Roadshows

Looking to add a new service to your sign and graphics business? William Smith is taking Architextural on the road this October, with three taster sessions d...

Categories: Events and Exhibitions
Published by Ryan Taylor on 09/09/2026

Looking to add a new service to your sign and graphics business? William Smith is taking Architextural on the road this October, with three taster sessions designed to help you explore the opportunities surrounding architectural film.

Taking place in Farnborough, Bristol and Manchester (Ashton), the roadshows will introduce the products, applications and commercial potential of interior architectural finishes, helping businesses consider their next step towards diversification.


Explore a new revenue stream

Adding another service starts with understanding where the opportunities are. What types of projects could you take on? Which markets could you reach? And what else could you offer your existing customers?

The Architextural Roadshows will explore how architectural films are used to refurbish and transform existing interiors, offering an alternative to traditional renovation and replacement. Attendees will discover where these finishes are being specified and how they can open up additional work across commercial, retail, hospitality, healthcare and residential environments.

For sign and graphics businesses considering a move into interior refurbishment, the sessions offer a starting point: understand the market, explore the applications and consider how architectural film could fit alongside your current services.

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Get hands on with the materials

The sessions will introduce leading interior film ranges, including 3M DI-NOC, Cover Styl and LX Hausys BENIF.

Rather than simply looking through product information, you will have the opportunity to get hands on with the materials, exploring their finishes, textures and installation characteristics. It is a chance to get a better feel for the products and understand how they are used to transform existing spaces.

Alongside interior architectural finishes, the sessions will also introduce opportunities with solar and safety window film, providing a broader view of the architectural market.


Three locations to choose from

Each roadshow runs from 10am to 2.30pm, with the following dates and venues available:

Whether architectural film is already on your radar or you are just starting to explore what comes next for your business, join us to discover where it could take you.

Reserve your place at an Architextural Roadshow today.