Architectural Film Refresh at the Sheraton Grand Edinburgh

When Impact Retail needed to refresh a spa retail display at the Sheraton Grand Hotel & Spa Edinburgh, they required a solution that delivered a premium fini...

Categories: Case Studies, Architectural Film
Published by Kate Peel on 12/01/2026

When Impact Retail needed to refresh a spa retail display at the Sheraton Grand Hotel & Spa Edinburgh, they required a solution that delivered a premium finish without the cost, disruption, or downtime of full joinery replacement.

Through our Architextural Installer Network, Impact Retail was introduced to Novograf, a specialist architectural film installer with experience working in high-end, live hospitality environments. The project was completed using architectural film supplied by William Smith.

Project Overview

The refurbishment focused on a 5-metre custom-built retail display unit in the hotel’s Spa Reception. While the structure itself was in good condition, the existing wood-effect finish no longer suited the spa’s clean, contemporary interior scheme.

Replacing the unit was not practical due to cost and programme constraints. Instead, architectural film was specified to update the appearance while retaining the original joinery.

 

The Challenges

This project presented several technical and logistical challenges:

· Complex joinery including curves, shadow gaps, and detailed edges

· Live hotel environment, operating 24/7

· Restricted access, with work limited to overnight hours (10pm–6:30am)

· Tight programme, delivered across a strict three-night schedule

Any solution needed to look permanent, refined, and appropriate for a luxury spa setting.

 

Why Architectural Film?

Architectural films are widely used in hospitality and retail refurbishments as a way to update existing interiors without full replacement.

For this project, architectural film offered:

· Reduced downtime compared to replacing bespoke joinery

· Lower cost and less waste

· Minimal disruption in a live environment

· A high-quality finish that integrates seamlessly with surrounding interiors

The success of this approach relies on correct material specification and skilled installation.


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Material Specification

The display unit was wrapped using LX Hausys single-colour architectural vinyl, supplied by William Smith.

This film was chosen for its:

· Smooth, consistent soft-white finish

· Premium look and feel suited to spa interiors

· Durability in high-traffic commercial environments

· Ability to conform cleanly around detailed architectural features

Correct specification was key to ensuring the finished unit looked like a bespoke fixture rather than a refurbished surface.

 

Installation Process

The project was delivered as part of a coordinated overnight programme:

Night 1 – Preparation (by Impact Retail)

· Repositioning the unit

· Surface preparation and sanding

· Removal of shelves, lightboxes, blinds, hardware, and branding

Night 2 – Architectural Film Installation (by Novograf)

· Full wrap of the 5-metre display unit

· Careful application across large panels and detailed sections

· Clean finishing to achieve a seamless, architectural-grade result

Night 3 – Refit (by Impact Retail)

· Reinstallation of shelving, ESPA branding, hardware, blinds, and media screen

Novograf completed the installation of vinyl within a single overnight shift, working methodically to maintain consistent quality across all surfaces.

 

The Result

The refreshed display now provides a clean, modern focal point within the Spa Reception, aligning with the spa’s brand identity and the wider interior design.

The project delivered:

· A cost-effective alternative to replacing bespoke joinery

· Zero disruption to hotel guests or daytime operations

· A durable, long-lasting architectural finish

· A high-quality result delivered within a tight programme

 

What Is the Architextural Installer Network?

The Architextural Installer Network connects specifiers, designers, and contractors with experienced installers who specialise in architectural films.

All installers within the network:

· Have proven experience applying architectural films

· Understand the demands of commercial and hospitality environments

· Work to the preparation and finishing standards required for interior refurbishment projects

Because architectural film performance relies heavily on installer skill, the network helps ensure the right installer is matched to the right project.

 

How the Network Supported This Project

For this refurbishment, Impact Retail approached William Smith for guidance on both material specification and installer capability.

Based on the project requirements—overnight working, complex joinery, and a luxury hospitality setting—Novograf was recommended through the Architextural Installer Network.

This ensured:

· Confidence in the installer’s experience and capability

· The specified architectural film was applied correctly

· The project was delivered to a consistent finish

 

Considering architectural film for your next project?

William Smith supports interior refurbishment projects with product expertise, technical support, and access to the Architextural Installer Network.

Get in touch to discuss materials or to be connected with a trusted installer for your next commercial or hospitality project.