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TEAR UP THE RULES

Cheetah Protective Colour Change - Exclusively at William Smith.

CHEETAH CLUB - Applications now open!

RIP UP AND REDEFINE 

William Smith and Cheetah have joined forces to introduce the next evolution in vehicle customisation. 

Bringing colour and paint protection together to the UK in one category-defining solution, with a unique range of 63 colours to choose from.

FREE DOWNLOAD

Download your FREE Cheetah Colour Catalogue showcasing all 63 unique colours available in the Protective Colour Change range. 

EXCLUSIVE TO WILLIAM SMITH

Be one of the first installers to lead the change.

CHEETAH CLUB BENEFITS INCLUDE:

  • Club certificate
  • Cheetah Wrap merchandise
  • Digital marketing pack
  • Access to exclusive updates
  • Priority technical support
  • Invitations to events

                                                            ....and much much more!

 

Frequently Asked Questions

What is Cheetah PCC and how is it different from a standard vinyl wrap?

Cheetah PCC is a protective colour-change film, not a standard cast or calendered wrap. It's an 8 mil TPU film that combines a full colour or finish change with genuine paint protection in one product, using patent-pending construction.

How does Cheetah PCC differ from traditional (clear) PPF?

Traditional PPF is clear and designed purely to protect the paint underneath. Cheetah PCC does that same protective job but adds a colour or finish change on top, so you get a styling transformation and a protective layer from a single install.

Is it a dry-apply or wet-apply film, and how does that affect install time?

Cheetah PCC predominantly uses a dry-apply technique, however it can also be installed using wet-apply technique which is more common with traditional PPF.  With dry-apply, there's no slip solution to manage, and once installers are familiar with the process, it can go on faster than wet-apply PPF, and even quicker than most vinyl wraps.

What thickness and construction does it use?

It's an 8 mil TPU film with air-release channels engineered directly into it. That gives you the stretch and self-healing character TPU is known for, plus a smooth, bubble-free finish without extra tooling.

What colours and finishes are available?

Cheetah PCC is available in a wide range of gloss, satin and matte finishes, covering everything from subtle colour shifts to bold full transformations.

Can it be used for full wraps, partial wraps, or protection-only jobs?

All three. It's suited to full vehicle wraps and colour transformations, partial coverage on hoods, roofs and side panels, and targeted protection on high-impact areas — so it works as a styling product and a protection product.

What warranty does comes with?

Cheetah PCC is backed by a manufacturer warranty. Full terms and coverage are set out in the official Cheetah PCC warranty documentation.

What's the correct installation technique?

As a TPU film, Cheetah PCC already has stretch built in and it shouldn't be stretched more than 10% without heat. Recesses and edges need post-heating to 110–135°C, applied gradually and evenly with a heat gun rather than through one blast.

What roll sizes and minimum orders are available?

Cheetah PCC is supplied 60"/1.5m wide, either cut by the foot (3ft minimum) or as a 60ft/18m roll which enough for a full single-vehicle wrap. For jobs spanning more than one roll, use matching batch/lot numbers, as colour can vary slightly between lots.

What training or support does William Smith offer?

William Smith's technical team and Training Academy are on hand for product guidance and hands-on installation training, so your team can get up to speed on Cheetah PCC with confidence before taking it to clients.