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Architectural films revamp a reception area



Digital Tyger, a graphic and acoustic solutions specialists’ company from Leeds have overhauled the reception area of Graphic Packaging International Leeds with an impressive interior refurbishment.

The task Digital Tyger had was to transform a very dated 1980s looking reception area into a more modern and inviting interior space, without incurring the cost of a full rip out and refurbishment.

With low cost and high quality being top of Digital Tyger’s clients wish list, the company sought after Architextural, part of William Smith 1832 architectural films range to meet these objectives.

Both 3M DI-NOC AE-1719 Advanced Earth and Cover Styl’ J14 White Wood architectural finishes were selected for the project. The products provided the client with an opportunity to refurb multiple surfaces in the reception area due to the flexibility of the interior film, and with over 1500 patterns available the hardest part was deciding on a new design.

“I UV printed the Cover Styl’ White Wood as the look my client wanted was a natural look and feel to the walls, and the interior wall wrap certainly gave it that feel. I used the 3M DI-NOC product on the reception pod area, the dark stone effect was applied onto the desk front, skirting and the display cabinet.'' said Chris Pitts, Owner of Digital Tyger.

“Both products were absolutely fantastic to work with in all honesty. I was particularly worried about the reception desk and how the curves of the substrate could make the application of 3M DI-NOC problematic. But, in actual fact, the installation was so much easier than I anticipated.”

Importantly for a high traffic area like a reception area, the interior vinyl offers a high durability finish, with the products offering a 10-year durability. If there is damage to the surface there is no need to panic as repairs to the film can be conducted on site.

“The overall effect of the films on the interior was much better than even I expected, and the reaction we got from our clients was a fantastic one, and I received lots of positive comments from the client.”

“William Smith Group 1832 have been fantastic throughout this whole process. From the two-day application training course I attended to the product they have provided, their support and service offering really is second to none!!!”

This project further emphasises that vinyl wrap really is the future of interior design, as creating faux finishes has never been so easy, whilst being able to save landfill and avoid the disruption a traditional refurbishment entails.

If you would like to learn more about architectural finishes, visit www.architextural.co.uk, or email jack@williamsmith.co.uk

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