Inspiration

Imagine stepping into a retail space where every element seamlessly weaves together – a cohesive design that encapsulates the essence of the brand and leaves a lasting impression on customers.

To demonstrate this, we’ve created our own concept that illustrates the transformative power of interior films in a retail setting. From colours and finishes to wall, window, and floor graphics, we'll uncover how different film types combine together to create a harmonious, captivating, and customer-centric retail haven.

By exploring the considerations we’ve outlined in our design, we hope to provide insight that translates to your own future projects.

If you're an installer, this exploration isn't just about aesthetics – it's about maximising your sales potential and ensuring clients aren’t just left satisfied, but utterly delighted with the spaces you create.

So, let's dive into the specifics, shedding light on these films and the reasons why they're tailor-made for the design of retail spaces.

Our Design

Step into our meticulously crafted retail space – a canvas purposefully designed to captivate and resonate with consumers.

Our chosen setting depicts a high-end shoe store located in a bustling shopping centre, where foot traffic is abundant, and impressions matter. This context adds layers of consideration as we delve into the intricacies of design and the art of using interior films to amplify a brand's identity.

Remember that every brand has its own unique story to tell. Whether it's a high-end shoe store or an everyday supermarket, tailor your design suggestions to encapsulate the core impressions of the brand. This personalised touch ensures synergy and authenticity; elements that are essential for creating a successful and resonant retail space.

Interior Wall Films

The large, printed graphics adorning the back wall form the centrepiece of this space. These printed graphics aren't just aesthetic embellishments; they carry a narrative thread, guiding visitors through the space as they uncover the brand's essence.

As you can see, the brand we’ve chosen to portray is centralised around a colour palette that pairs regal black with opulent gold. Black and gold become more than pigments; they form the cornerstone of an atmosphere that stands out, capturing attention and inspiring curiosity.

We’ve had the privilege of creating our own branding for this mock-up image, but in reality, you’ll almost always be working with existing branding, so carefully consider the subtext and values they portray before pitching to a client. Do your research beforehand, as this will demonstrate your commitment to bringing their vision to life. Most brands will have an existing ethos they wish to portray to their clientele. You can often find this information with a quick check on their website. For further tips on how to maximise your sales and appropriately prepare for client pitches, check out our previous blog all about this topic!

Architectural Films

As we look closer, we uncover the subtleties in texture and contrast. In our design, we've deliberately incorporated a light wood architectural film for the display cabinets. This calculated decision introduces a delicate equilibrium, drawing attention to the products on display while inviting customers to interact and explore further. In this instance, a clean, white backdrop not only contrasts with the darker branding but also accentuates the products on display, creating a silhouette that is certain to draw the eye.

Glass Finishes

As we continue through the space, our gaze is drawn to the intricate patterns adorning the decorative glass finishes. These films act as conduits, enticing passers-by to cross the threshold. Their role extends beyond individual aesthetic appeal, acting as a seamless bridge between the external world and the curated interior. This transition isn't abrupt; it's a harmonious shift from the busy shopping centre to the sophisticated oasis within.

Floor Films

The narrative doesn't halt at walls and windows. Pay close attention to our choice of floor graphics and their positioning at the shop’s entrance. Again, the colours and branding have been repeated and by centralising it within the room, it creates an open and inviting space for customers to explore. The execution of floor graphics in this particular design elevates the space to a new level, transforming an otherwise bland area, with a detailed element that creates more aesthetic appeal without compromising on accessibility or functionality.

Other Considerations

But wait, there's more! Our concept represents just some of the possibilities within retail spaces.

Consider the expansive realm of wayfinding graphics that guide customers effortlessly through larger retail spaces, such as supermarkets, transforming a simple visit into a guided adventure.

Let's also not forget the dynamism of short-term promotional graphics that inject vibrancy into spaces, adapting to changing sales and new products, and spurring customer engagement. These could take the form of wall or window graphics. By introducing short-term promotional graphics, you can also maximise the potential of repeat work with the same client when the time comes to remove and replace them.

Embrace the spirit of "Maximising Spaces with Inside Knowledge," and let this exploration ignite your creativity. From core elements to untapped possibilities, this journey is a testament to the artistry within retail design. Whether you're a seasoned installer or a newcomer, remember that every choice you make contributes to a seamless, cohesive, and memorable retail space. It's more than design; it's an experience waiting to be crafted.

Our new Internal Film Solutions Brochure is an excellent source of inspiration and includes visuals for you to use when pitching to potential clients. You can download it here.

Or check out the Maximise Spaces with Inside Knowledge webpage for more information.