On Thursday November 24th, we headed down to Heythorp, Oxfordshire for the annual Signs Express Convention.
The focus of this year’s event, which was attended by the majority of Sign Express’ franchisees, was to reflect on the company’s first year of its five-year growth plan.
Signs Express had invited a whole host of its key supply partners, including us of course, to exhibit at the event and communicate with the network. With more than 60 successful franchisees across the country, this really was the place to be and we were excited to interact with sign professionals from all over.
Following the recent introduction of Smith, the manufacturing arm of our company, we decided to exhibit under the Smith brand. As a gold sponsor of the event, we were given a 3m x 3m stand which gave us the opportunity to showcase our commercial signage portfolio, ideal for the target audience at the convention.
The signage we had on show included the following: Post and Panel, Projecting Signage (illuminated), Suspended Signage (illuminated), Tray Signage (illuminated), Tray Signage (non-illuminated), Slat Signage and Built Up Lettering.
As we were keen to demonstrate our capabilities to the max and thoroughly promote the Smith brand to the industry, prior to the event, we had constructed a bespoke stand which made its debut on the day. Constructed out of steel and featuring a mesh effect, the stand certainly drew crowds of onlookers and plenty of compliments, much to our satisfaction.
Exhibiting at the Signs Express Convention, was the first opportunity for Smith’s customers to see the products up close and personal, which allowed them to inspect the products closely and appreciate the quality craftsmanship and finish. It was fantastic to hear on numerous occasions, customers commenting on the excellent finish of the signs.
We were extremely pleased with how the convention went and the reception we got from everyone involved. In addition to this, we headed back to Barnard Castle with an extra spring in our step, following several interesting conversations we had with businesses hoping to work with us in the future.
We can’t wait to do it all again next year!