Name: Lawrence Brass
Job Title: Creative Development Manager
William Smith member for: 33 years.
Best part of working at William Smith? The strong sense of belonging and feeling part of a team.
Likes: A cheeky weekend away with a few alcoholic beverages involved.
Favourite food / drink: Chicken, fish fingers and a pint of Guinness… not all consumed together, that’d be a little weird.
Random fact about you: I invented the ham hamwich but didn’t patent the recipe and now M & S sell them (could have made me millions).
What does your typical weekend consist of?
A Saturday and a Sunday! Cue the laughs A few drinks, bit chill and a splattering of life admin.
What is your biggest career achievement to date?
Playing a key part in the success of the digital print business which was introduced in 1991!
How does your role fit in with the day-to-day running of the business?
It’s my responsibility to present the concept of architectural films, raising awareness to designers and potential specifiers. Supporting other A-Team members, I am actively involved with creative content, events and business development.
What do you enjoy about your role?
Getting the job done, as simple as that!
What is the most challenging thing about your role within the company?
Keeping on top of trends but I’d like to think we do a great job. It’s our job to sell the concept and provide people with inspirational ideas around the possibilities of architectural films. Every event gives us the opportunity to think outside of the box.
What is your prediction for the future of the industry?
I predict great things now I have joined the A-Team full time! Interior building wraps will become as big as vehicle wrapping in the UK. Bold statement I know but I remember when car wrapping was just becoming a thing all those years ago. I see similar trends.
Sum William Smith up in one word: