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In 2014 the Bupa Great North Run saw its one millionth finisher cross the line, a world first for an event of this kind.
To celebrate this milestone, on Thursday 4th September the Newcastle Gateshead Quayside and the River Tyne was transformed into a giant outdoor arena for the Great North Run Million Opening Ceremony, marking the official countdown to the 1 millionth finish of the race on Sunday 7th September.
The spectacular opening ceremony featured live performances from Dire Straits legend and local hero Mark Knopfler, Sting, the Unthanks and Chase and Status.
The event was a multi-media spectacular, with fireworks, animations, giant sculptures and video mapping onto the iconic Sage building as captured in this stunning image by photographer Ben Hines.
The Sage was wrapped in Contra Vision® material to allow for image projection on the night but also ensuring the building was usable during the run up to the event, by maintaining vision out.
The installation was particularly challenging as the windows of The Sage are not rectangular and each one differs, planning was also essential due to extremely tight deadlines.
The site was surveyed by AAA Signs Ltd of Gateshead who also project managed production and delivery of the pre-packed kits for each individual window.
We were chosen by AAA Signs as their preferred supplier because of our extensive capabilities and material support. This was an extremely creative application of Contra Vision® material linking the benefits of see-through graphic technology with a dynamic visual and musical event.
Contra Vision® materials are available ex-stock from William Smith and next day delivery is available on orders received before 6pm.
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